News & Event

shu uemura Lightbulb Foundation and Calligraph : Ink

Sunday, April 20, 2014

shu uemura yet again introducing their new innovative skin products. This time, The Lightbulb Series.

Lightbulb Foundation: when seeking higher coverage, natural glow tends to be lost… but, now, paradoxical benefits coexist thanks to shu uemura’s expertise in oil technology and an original carefully hand-finished sponge. tap the foundation with the sponge and discover

The sponge is shaped like a lightbulb, the name itself. It is said to be used easier for application and cover even the smallest area.

a revolutionary sponge to explore new beauty realms
“the lightbulb sponge” is designed by shu uemura international chief make-up artist, Yuji Asano and hand crafted by shu uemura artisans.

Below is the makeup demo using the lightbulb foundation, uv compact, and the newest calligraph:ink.



The final result:




shu uemura team invited the chosen 14 beauty bloggers to recreate the look using shu uemura calligraph:ink.

It allows you to draw thin to thick lines, its intense black ensures great impact to your creations, and its long-lastingness will guarantee an unforgettable impression.
let us guide you through the secrets of our artists 
to eye calligraphy made easy.

And below is the structural look I create =) inspired by the famous Cleopatra.



The madness happened during the create-a-look competition in shu uemura LOTTE Shopping Avenue counter:


With pretty Jean Milka and talented and rising makeup artist Endi Feng 😀

shu-uemura-lotte-kuningan-8 shu-uemura-lotte-kuningan-6 shuuemura-lotte-kuningan


Thank you so much L’Oreal Indonesia, shu uemura, for collaborating with us. We hope to see you at the next event!




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